Prepared exclusively for Brass Animals · Brass Animals

Your Growth Machine, Run by Claude — Not the CEO

A tailored strategy to solve your most critical challenges and unlock growth.

📅 May 4, 2026 👤 Prepared by Jason 🔒 Confidential

Where You Are Today

We've taken the time to deeply understand your current situation. Here's what we identified.

👔

The CEO Is Still in the Marketing Tabs

You're a high-growth brand with awards on the wall, but the marketing machine still runs through the CEO's day. That's the ceiling — until someone owns the funnel end-to-end, growth caps at how much the CEO can personally touch.

📉

CAC Creeping, Margin Pressure

Aggressive ROAS targets and a 50% gross margin floor leave zero room for sloppy attribution or unqualified leads making it to the AE. Every weak MQL is a margin leak.

🧩

Disconnected Stack, No Single Source of Truth

Offshore agency on the GHL Master Build, paid media specialists across TikTok / Google / Meta, videographer network, and SEO work — without a tight attribution layer, nobody knows which dollar is actually working.

A Claude-Powered Growth Operator Who Owns the Whole Machine

I'll own the marketing machine end-to-end — Claude-built agents for lead qualification and CRO, GHL Master Build attribution, lifecycle automation, paid media oversight, and local SEO/GEO. The CEO gets pulled out of the day-to-day and sees high-level reporting instead. Every dollar through every channel gets attributed cleanly to a booking, so margin and ROAS aren't guesses — they're a dashboard.

Services & Deliverables

Everything you need — built, delivered, and ready to run.

🤖

BUILD — Claude Agents for Sales, Marketing & BI

  • Lead qualification agent — pre-filters MQLs before the AE ever sees them
  • Landing page CRO agent — analyzes session data, suggests A/B variants
  • Ad-spend optimization agent — daily checks on ROAS by channel + creative
  • BI agent that turns GHL + ad platform data into plain-English weekly reports
🏗️

RUN — GHL Master Build & Attribution

  • Oversee offshore agency on the Master Build — quality bar enforced
  • Clean attribution: every booking traced to source, campaign, creative
  • Lifecycle automation: MQL → SQL nurture, automated renewal workflow
  • Sales guardrails — high-friction qualification gates protect AE time
📈

GROW — Paid Media, SEO & GEO

  • Manage TikTok, Google, and Meta specialists to ROAS + margin targets
  • Local SEO refresh across top 30 markets — content for search + LLMs
  • GEO link-building network with complementary vendors in each market
  • Monthly A/B tests on landing pages and lead forms to drive CPL down
🎬

FUEL — Content Engine & CEO Reporting

  • Coordinate videographer network — every gig becomes retargeting fuel
  • Content engine feeding Meta and LinkedIn retargeting on autopilot
  • Weekly high-level CEO report: revenue, CAC, ROAS, margin, pipeline
  • Strategic autonomy — CEO sees outcomes, not direction-asking

How We Get There

A clear, phased approach so you always know what's next.

1
Discovery & Audit Weeks 1–2

Audit the GHL Master Build, attribution gaps, current paid media performance, lifecycle flows, and SEO/GEO posture. Lock the priority list with the CEO.

2
Foundation: Attribution + First Claude Agent Weeks 3–4

Tighten GHL attribution to a single source of truth. Ship the first Claude agent — lead qualification — to immediately reduce noise hitting the AE.

3
Lifecycle, CRO & Paid Media Cadence Weeks 5–8

Build MQL→SQL nurture and automated renewal workflows. Stand up the monthly A/B testing cadence. Take over weekly paid media reviews with specialists.

4
Scale: SEO/GEO, Content Engine, BI Weeks 9–12

Launch local SEO/GEO across top 30 markets and the GEO link network. Wire up the content engine and the BI agent. CEO is fully out of daily marketing by end of quarter.

How Your System Works

A visual breakdown of your build — from first touch to close.

SQL MQL Lead Enters from Ad / SEO / Social Claude Agent Qualifies MQL or SQL? Lifecycle Nurture in GHL AE Books High-Intent Lead Booking Attributed to Source Renewal Workflow Triggers
Ready to move forward

Let's Get the CEO Out of the Marketing Tabs

I'll quote this as a monthly retainer with a clear 90-day plan and KPIs tied to CAC, ROAS, and margin. Send me a few times you're free and we'll get on a 20-minute call.